Why Facebook will start serving ads on Instagram soon



Most of the media coverage of Facebook’s latest proposed revisions to its legal agreements with users has focused on one change: the proposed elimination of users’ right to vote. The reality, however, is that this change probably won’t have any practical effect because a vote by users would almost certainly never have been binding on Facebook anyway.

Another change the company has made, despite being more significant, has received relatively little attention. It will add a clause that says it can now share your information with its affiliates. This underscores an important trend: Facebook is now one of several companies that shares your information among its various different services. As the range of services offered by consumer internet heavyweights like Facebook and Google continues to expand, this means that your personal data will end up being used by in ways you could never predict.

The trend towards internal data sharing

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